Profitable Benefits of Understanding The Customer Journey

Understanding The Customer Journey - young diverse woman online shopping
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Benefits of Customer Journey Mapping

You don’t need Waze to achieve this, just a custom and tailored strategy. Integrated marketing and communications strategies built along the customer journey create short-term wins and long-term brand advocacy. In today’s fast-paced and ever-evolving business landscape, it is crucial to use past and future data to track trends and customer touchpoints. It’s also becoming increasingly important to build predictive analytics models. At EJP, we create comprehensive strategies that lean into these data models. Building an ACCL Customer Journey for our clients has completely transformed the way we build and execute campaigns.

Understand the Customer Experience Using The ACCL Funnel

ACCL stands for Awareness, Consideration, Conversion, and Loyalty. It’s a strategic blueprint that encapsulates the essential stages of the customer journey. It’s not just another marketing strategy but a distinctive pathway devised to ensure that every step aligns with overarching business goals.

What are the Awareness, Consideration, Conversion, and Loyalty (ACCL) stages?

  • The ‘Awareness’ stage focuses on meeting your customers where they are with relevant and useful content or offers. EJP’s approach begins with creating a buzz—this is critical, especially given that 81% of consumers conduct online research before making a purchase. The customer journey begins by increasing your findability through curated content, past and predictive analytics, and keyword-based SEO implementation. Customers who don’t know about you do not convert to new customers.
  • Moving onto ‘Consideration,’ this is where the EJP magic really starts to shine. Integrated digital marketing and AI-powered analytics tools are deployed to personalize interactions, making each potential customer feel understood. This leads to a higher brand affinity, which has been shown to increase the likelihood of purchase intent.
  • The ‘Conversion’ stage is where these efforts turn into leads or sales. Whether it’s a sign-up, a purchase, an interest form, or a download, following this methodology has made a measurable difference for our clients.
  • But it doesn’t end there; ‘Loyalty’ is the final, though ongoing stage. Post-purchase engagement and insightful data analysis lead to repeat business and referrals, which are gold in this age where a 5% increase in customer retention correlates with at least a 25% increase in profit.

With EJP Marketing Co.’s expertise, backed by reliable data and a personalized approach, your brand is set to thrive in a digital-first future. Take that crucial step towards empowering your brand—explore the potential of EJP’s strategic secret sauce, also known as the ACCL Customer Journey. See how we leveraged ACCL for Vogel Alcove.

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