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A Bit About EJP

A Social Media + Digital Media Marketing + PR Firm

We’re visionaries, strategists…oh, and there’s some grit mixed in there as well. 

At EJP Marketing Co. we’re helping businesses and agency partners leverage digital media marketing, social media strategy and public relations to reimagine the potential for their business. Our convenient, personalized and strategic services and consultant team are enabling brands to remain competitive in our evolving and digital society. We are a Millennial-led consulting firm that understands the need to leverage integrated approaches in our increasingly integrated global society. A global integration that is made possible by the impact of social and digital technology. Why should your brand’s marketing strategy be any different? Our strategists help business’ tell their brand story, increase market share, strengthen their digital media marketing and forge mutually beneficial partnerships. Our team designs marketing strategies rooted in individualism, yet polished with trend-focused ideas and technologies to help take your brand to the next level.  


Reimagine what your brand can achieve with EJP Marketing Co.

Ayona Anderson

Founder & CEO

Founder & CEO Ayona Anderson was born, nurtured and raised in Dallas, TX. She is a graduate of the University of Texas at Arlington with a Bachelor of Science in Communications-Public Relations. She is also a Digital Marketing Certified Associate from Simplilearn and Market Motive, a training program facilitated by digital experts from Silicon Valley to India. After becoming a first-generation college graduate, Ayona went on to gain nearly ten years of experience leading and executing marketing, public relations, and digital + social media strategies with global agencies and corporations. Most recently, she helped to propel ExxonMobil’s social media presence as the first-ever ExxonMobil social media advisor.

Present and past memberships: VisitDallas Marketing Committee Member; Dallas Women’s Foundation’s XIX Society – Member; Digital Dallas and Social Media Club of Dallas – Member; Townview School of Business & Management in DISD, Mentor to marketing class; Dallas Independent School District (DISD), Community Relations Committee Member; American Marketing Association – Member; Urban League Of Greater Dallas Young Professionals – Board member, Head of the Public Relations Committee.

She enjoys: Spending her days outdoors and traveling, being a mom to the 10-year old Yuri, and relaxing with their new addition, Keiko, the energetic Labrador retriever.

Some of her achievements: Increased ExxonMobil’s online following by more than 400,000 across six social media channels; helped to achieve historic and award-winning results across all ExxonMobil corporate social media channels and within marketing campaigns, e.g. winning the 2015 Bulldog Reporter Silver CSR Award for the “Be An Engineer” initiative; leveraged influencer marketing, digital marketing & public relations to launch the Susan G. Komen for the Cure’s Circle of Promise campaign & microsite resulting in more than 10,000 signups & 10 celebrity ambassadors in two years; spearheaded more than 20 U.S. Army lead generation marketing campaigns & events resulting in more than 1,000 recruitment leads and 400 influencer leads.

Public speaker: 

Mountain View College’s Workforce & Continuing Education Program “Small Business Lecture Series: Marketing & Social Media

Inaugural Young Women in Leadership Symposium at Southern Methodist University

Shenikwa Carr

Vice President of Public Relations & Media

Shenikwa Carr is a Dallas native who has lived all over the country. She received her Bachelor of Arts in Communications from Howard University in Washington, DC. The Magna Cum Laude graduate started her career as a journalist covering tax and budget issues on Capitol Hill for The Daily Tax Report. She then moved to New York City where she worked in media relations and account management for Weber Shandwick, before becoming a producer at FOX NEWS CHANNEL. Her on-air work took her to Amarillo, TX where she served as a reporter for KAMR-TV. She quickly moved onto become the morning anchor at WNWO-TV in Toledo, OH. She later became the first African-American female to serve as a main anchor in the market.

Shenikwa left journalism after ten years, to return to Weber Shandwick. This time to their Dallas offices. She was charged with media relations and influencer engagement for a variety of clients, including Verizon Wireless Omni Hotels, Bank of America, W.K. Kellogg Foundation, Borden Milk, University of North Texas, Nespresso Coffee, Shock Top Beer, Travel Alberta and more. Every campaign resulted in phenomenal media results, including national placements in the New York Times, USA Today, NPR, The Daily Buzz, O Magazine and Men’s Health.


In 2012, Shenikwa established her own firm, Get Media PR, where she supported media relations, influencer engagement, business-to-business marketing, social media marketing, content creation, sponsorship agreements, and media training for Verizon Wireless,, Robson Ranch, Executive Leadership Counsel and Elevate Life Church. Shenikwa served as the lead contact between agency and clients while working with outside vendors to achieve company goals. She was credited with generating forward-thinking communications campaigns that entice media, engage consumers socially and experientially, and drive revenue sales.


She is excited to bring her media relations background and innovative public relations ideas to the EJP Marketing Co. team. When not working, Shenikwa can be found cheering on her two daughters, Kennedy (10), and Kayla (8) at one of their All-Star cheer competitions. Or, you will find her cheering on the Houston Texans Football team. Her husband, Jon Carr, is the Director of College Scouting for the NFL team. They have been married for 11 years.

Serena Jenkins

Assistant Account Executive

Globe-trotting Millennial Serena Jenkins was born and raised in Dallas, TX. She is a graduate of the University of North Texas with a Bachelor of Arts in Psychology. She also attended the University of Westminster in London and graduated with a Master of Arts degree in Public Relations. While living in London, Serena held internships with Big Choice Group, The White Company, and the hospitality group, Stateside. During Serena’s time in London, she was able to work with brand teams that helped to strengthen her passions and knowledge of consumer-focused brands, as well as the fashion and technology sectors.

Serena’s background in consumer psychology, research, and analysis help her to understand how to strategically assess data in order to extract key insights for clients. She has experience in developing social media strategy and content creation, community management, visual design & merchandising, web management and promotional events. And she is excited to bring her knowledge of all things millennial, pop culture and behavioral psychology to EJP’s marketing and public relations clients.


Present memberships: PRSA Dallas Chapter


She enjoys cracking up at the latest stand-up comedy special on Netflix, practicing yoga with friends, and a nice cup of tea.

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A Millennial-Led Dallas Marketing & PR Consulting Firm Sounds Interesting, But How Can You Help My Business? 

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