GET TO KNOW EJP

A TOP PUBLIC RELATIONS, DIGITAL MARKETING, MULTICULTURAL FIRM

A Purpose Driven Company Named In Tribute to Our Founders' Grandmother

“EJP gets its name from “Erma Joe Poole” Sweet, our founders’ late grandmother. She was a mother of 10, a wife of 54 years, and a breast cancer survivor. She inspired multiple generations with her unwavering resilience and love. Just before she passed in December 2017, ‘Grandmother’ told her family to remember her through the bluebird. So in remembrance of her, the new EJP branding features the bluebird feather, symbolizing joy, hope, and positivity. A legacy we will always carry through our work at EJP.”

Meet the Team

We’re Visionaries, Strategists…Oh, And There’s Some Grit Mixed In There As Well.

Ayona Anderson

Founder & CEO Ayona Anderson was born, nurtured and raised in Dallas, TX. After becoming a first-generation college graduate, Ayona went on to gain more than 15 years of experience leading and executing integrated marcomm, public relations, and digital + social media strategies with global agencies and corporations. Prior to starting EJP in 2016, she helped to propel ExxonMobil’s social media presence as the first-ever ExxonMobil social media advisor. As the founder & CEO of EJP Marketing Co. LLC, an award-winning marketing and public relations consulting firm in Dallas, Anderson’s team provides consulting services and packages designed to help brands and agency partners – of all sizes – gain access to Fortune 500-level experience. Named a Top Dallas PR Firm four consecutive years by Expertise, EJP Marketing Co. LLC is a Millennial-led Dallas marketing & PR firm delivering solutions for BUSINESSES and AGENCY partners through public/media relations, social media strategy, multicultural communications, and marketing. During her career, Ayona has earned more than 500 million media impressions for clients in top national media outlets and blogs, e.g. New York Daily News, Austin-American Statesman, Huffington Post, LA Daily News, Sacramento Bee, etc. A 2008 graduate of the University of Texas at Arlington and a 2016 Digital Marketing Certified Associate.

Present and past memberships: VisitDallas Marketing Committee Member; Dallas Women’s Foundation’s XIX Society – Member; Digital Dallas and Social Media Club of Dallas – Member; Townview School of Business & Management in DISD, Mentor to marketing class; Dallas Independent School District (DISD), Community Relations Committee Member; American Marketing Association – Member; Urban League Of Greater Dallas Young Professionals – Board member, Head of the Public Relations Committee. She enjoys: Spending her days outdoors and traveling, working out, and being a mom to the 15-year-old Yuri. Features: She has spoken at the Greater Southwest Black Chamber of Commerce 2017 Women’s Conference; Mountain View College – Marketing & Social Media Small Business Lecture Series; and the Inaugural Young Women in Leadership Symposium at Southern Methodist University. She has also been featured on the cover of the Southern Dallas Business & Living Magazine in 2017, as well as Voyage Magazine in 2018. Education: She is a graduate of the University of Texas at Arlington with a Bachelor of Science in Communications-Public Relations. She is also a Digital Marketing Certified Associate from Simplilearn and Market Motive, a training program facilitated by digital experts from Silicon Valley to India.

Public speaker: Mountain View College’s Workforce & Continuing Education Program “Small Business Lecture Series: Marketing & Social Media” Inaugural Young Women in Leadership Symposium at Southern Methodist University

Mayra Meza

Mayra Meza is a public relations, marketing and communications practitioner specializing in the U.S. Hispanic market. Her experience includes grassroots marketing, product placement, event coordination and execution, design and implementation of media promotions, as well as Spanish-language consumer and government public relations, with a strong focus in media relations. Ms. Meza has more than 18 years of experience in the development of strategic communications programs targeting the U.S. Hispanic market, including projects in Latin America and Puerto Rico. During her work with clients such as Continental Airlines, Copa Airlines, Daimler Chrysler and IRS, she established partnerships with Hispanic media organizations such as National Association of Hispanic Publications and National Association of Hispanic Journalists.

Prior to joining Havas PR in 2014, Ms. Meza was an Account Supervisor with The Axis Agency, Weber Shandwick’s multicultural marketing agency partner. She was assigned to lead the U.S. Army’s Hispanic News Bureau media team, as well as managed and executed bilingual media relations initiatives for Verizon Wireless, CVS/pharmacy, Rooms To Go, State Farm, U.S. Treasury and the Federal Reserve Bank’s Go Direct campaign, including the U.S. Mint’s Presidential Coin launch and Michael & Susan Dell Foundation. Most recently, Ms. Meza spearheaded media relations strategy and counsel across accounts for Havas PR where she helped create and drive their Hispanic practice – Havas Conexiones. Ms. Meza currently collaborates on the development and support of new business opportunities, strategic media relations counsel, internal Spanish language communications and campaign execution across agencies and brands. When she is not working, Ms. Meza enjoys family activities with her husband Iván, their son Diego Iván, her father José Angel and their Boston Terrier, Mr. Ziggy.

Monica Anderson

Monica D. for “Dynamic” Anderson was born and raised in Dallas, Texas. She served in the Army National Guard, receiving an Honorably Discharged as a Veteran. At EJP, we pride ourselves on developing great strategies, brand messaging, and MarComm campaigns for our clients. One invaluable and essential component of this is the research. One of Monica’s most vital skillsets is leveraging the latest tools (or using the ol’ fashion processes) to analyze mounds of research to gather actionable, strategic insights. Having joined EJP in September 2020 as an intern, Monica is now a full-time employee and serves as EJP’s first Marketing Operations Coordinator. In addition to the analysis, her responsibilities include: staying up-to-date on the marcomm technology and tools; leading the strategic utilization of the marketing and communications technology that EJP uses, i.e., the EJP-MRD (media relationship database), Meltwater, Cision, SimilarWeb, TweetDeck, etc.; opposition research, media monitoring, KPI Reports, WordPress website updates; and more.

Monica graduated as a Digital Marketing Certified Associate, from Simplilearn, a training program facilitated by digital experts from Silicon Valley to India, which strengthened her experience and support in various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy, etc. Her certification extends to Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, YouTube Marketing, and Hubspot. Monica enjoys cooking and considers herself a food connoisseur. She can be found spending her days with family, taking road trips, and listening to music in her spare time. She brings to EJP a strong sense of leadership, discipline, conflict resolution, duty, and passion. Before joining EJP, Monica started a catering business where she managed all aspects of the company.

Sergio Rogina

Sergio Rogina has more than 25 years of experience helping Fortune 100 corporations, public institutions, and non-profit organizations tell their story. He combines a passion for problem-solving and purpose-oriented communication to help organizations clearly define their brand, advance and defend key narratives, and grow their business. Sergio has created brand narratives and led communications programs that have garnered trust, engagement, and support for a wide range of non-profit organizations across health and human service, education, history, and environmental causes. In addition, he has helped forge and manage lasting partnerships and cause-marketing programs between non-profits and diverse organizations and institutions, including the U.S. Army, USAA, Samsung, ExxonMobil, and many others – with a particular focus on engaging communities of color.

Sergio also has significant experience in issues/crisis management. He has prepared senior leaders, board directors, and employees to deliver messages via media and analyst interviews effectively, global conferences, national conventions, and stakeholder presentations. Sergio currently serves as president and founder of RCOMM Strategies, a Dallas-based communications consultancy. Previously, he served as a senior strategist at several global communications agencies – Weber Shandwick and Publicis – and as a development officer for non-profit organizations. He was honored to have participated in the Thayer Leadership Development program at West Point, the Leadership Dallas program, and has served on the Dallas Regional Chamber’s International Task Force, among other civic and community organizations. He holds a Master’s Degree in Communication from the University of North Texas.

Melissa Alvarez

Melissa Alvarez is from Cd. Juarez, Chihuahua, Mexico. A multicultural and strategic communications/public relations specialist, Melissa has over 15 years of experience in Marketing, Public Relations, and Brand Management. She began her career at Interpublic Group (IPG) company Weber Shandwick as a public relations and corporate communications executive. That involved media relations for Borden, American Airlines, Susan G. Komen, Rooms to Go, Verizon Communications, Omni Hotels, M&M’s, Go Direct, Essilor, and U.S. Army. Transitioning over to The Axis Agency, Melissa managed the U.S. Army’s execution of partnerships and sponsorships of the Hispanic Heritage Foundation’s programs within the Hispanic Consumer Market. Included development, logistics, budget allocations, media outreach, and overall execution of youth leadership and influencer outreach programs in over 14 markets. Being raised on the border between El Paso and Juarez, Melissa grew up with a multicultural education from a young age and is fluent in English and Spanish. After completing her early studies in both cities, Melissa moved to Dallas, TX, and graduated with a Bachelor of Arts in Corporate Communication & Public Affairs from Southern Methodist University.

After working in the industry for several years and mastering Italian, she moved to Florence, Italy. She completed graduate school with a Master of Arts degree in Luxury Brand Management from Polimoda Institute of Fashion Design and Marketing. While completing her studies, Melissa worked as a market research analyst at Salvatore Ferragamo, providing qualitative and quantitative studies on competitor branding strategies and providing in-house visual merchandising techniques and data on consumer feedback and brand positioning. After several years in Europe, she moved to Los Angeles, California. She returned to another IPG agency, Rogers & Cowan as a Contractor specializing in integrated marketing, public relations, corporate communication, and media relations in General and Hispanic U.S. Markets. Now living in Merida, Mexico, Melissa and her husband Stefano Marcelletti own and operate Oliva Restaurant Group, which includes eight Italian restaurants in Merida, Yucatan, La Paz, and Baja California Sur. She loves boxing, traveling, and being a mom to her son Leonardo and her puppy Oliver.

Alma L. Guillen-Berta

Alma L. Guillen-Berta is a bilingual/multicultural marketing professional with experience in public relations and event management both in the corporate and nonprofit sectors. Alma specializes in developing and implementing multicultural communications initiatives, focusing on the Hispanic market, including media relations, event planning, logistics, and research. Alma began her career at The Axis Agency, formerly Weber Shandwick’s Multicultural Agency. At The Axis Agency, she worked on several award-winning national and local Hispanic public relations programs in corporate affairs, consumer brands, and government accounts. In addition, Alma has provided strategic counsel to various clients, including Allstate, American Airlines, Degree Men, Susan G. Komen for the Cure, the U.S. Army, and the U.S. Treasury, among others.

As a consultant for the U.S. Hispanic Leadership Institute, a Chicago-based national nonprofit organization that promotes education, leadership development, and empowerment of Latinos and minority groups, Alma manages and oversees the logistics for USHLI’s national conference and their career and college recruitment fairs. Fluent in Spanish and Italian languages, Alma holds a Bachelor’s degree in Marketing and a Minor in the Italian Language from DePaul University, Chicago.

Dianne Houser

Dianne Houser has over 30 years of accounting and administrative experience in various fields, including insurance, automobile leasing, automotive recycled parts, early childhood education, ink manufacturing, restaurant/catering, and public relations. In her position as business manager, Dianne utilizes her bookkeeping skills to process accounts payable, accounts receivable, payroll, financial statements, client contracts, and invoicing, as well as small business certifications.

In addition to her business management skills, Dianne is also adept in negotiating and purchasing both traditional and digital media. Clients and colleagues alike appreciate her pleasant attitude, sharp mind, accuracy, and efficiency.

SERVRON

SERVRON is a website design and application development company based in New Orleans, LA, with over 20 years of experience. They help clients execute and streamline their visions and goals by creating modern web-based solutions. They are passionate about the geeky details of our work, which drives us to design and build effective and impactful solutions for this digital world. Services:

Web Applications (IOS & Andriod)
CRM
ERP
Task Management – Automate paper or Microsoft Office heavy tasks
Image Repository
API Development – Proprietary systems that works with Salesforce and supplement

The SERVRON team built the EJP website in 2016. And we think it’s pretty good!

We had such a great experience working with Jeremy & Stephen that EJP+SERVRON has partnered on several branding, website messaging, and website design projects for clients. Some of these include BASTCORE; Selfless Love Foundation; and the internal portal for the CareNow.

Montanna Olivarez

With over 18+ years of creative direction and marketing design experience over multiple platforms and across global markets, poised and eager to tackle the next level of creative challenges in an innovative environment, alongside a passionate, impact-focused team. Montanna has collaborated and led various projects with a wide variety of organizations and companies, ranging from startups or small nonprofits to Fortune 50 multinational corporations. Since 2004, she has led the Montanna Designs firm where her creative work spans: branding and logo design, print and digital marketing collateral, executive presentations, commercial interior design, digital signage, social media graphics, email marketing, trade show and exhibition designs, illustrations, infographics, product packaging, UI and UX design, video, CD, and website design.

Having worked together at ExxonMobil, Ayona and Montanna immediately connected and established a great working relationship. Ayona as social media advisor, and Montanna as a graphic designer, they curated several social media designs, creative work, campaigns, and more! The branding for EJP Marketing Co. is a Montanna Design creation, and we LOVE it! Montanna has contributed her creative design expertise to EJP clients such as the Selfless Love Foundation. She led the rebrand creative, website redesign artwork, and marketing collateral and presentations for their 2019 Annual Gala. For this project, EJP led strategy and messaging, Montanna led the design, and our website development partner Servron led the website redesign and deployment.