Digital Marketing | Multicultural Communications | Public Relations

A Purpose-Driven Company Named In Tribute to Our Founders' Grandmother

EJP blue feathers logo on EJP Top Dallas PR Public Relations Firm contact us page
“EJP gets its name from “Erma Joe Poole” Sweet, our founders’ late grandmother. She was a mother of 10, a wife of 54 years, and a breast cancer survivor. She inspired multiple generations with her unwavering resilience and love. Just before she passed in December 2017, ‘Grandmother’ told her family to remember her through the bluebird. So, in remembrance of her, the new EJP branding features the bluebird feather, symbolizing joy, hope, and positivity. A legacy we will always carry through our work at EJP.”

Meet the Team

We’re Visionaries, Strategists…Oh, And There’s Some Grit Mixed In There As Well.

Ayona Anderson

MARCOMM Expert, Founder & CEO

Founder & CEO Ayona Anderson was born, nurtured, and raised in Dallas, TX. After becoming a first-generation college graduate, Ayona gained over 15 years of experience leading and executing integrated marcomm, public relations, and digital + social media strategies with global agencies and corporations. Before starting EJP in 2016, she helped propel ExxonMobil’s social media presence as the first-ever ExxonMobil social media advisor. As the founder & CEO of EJP Marketing Co. LLC, an award-winning marketing and public relations consulting firm in Dallas, Anderson’s team provides consulting services and packages designed to help brands and agency partners – of all sizes – gain access to Fortune 500-level experience. Named a Top Dallas PR Firm for four consecutive years by Expertise, EJP Marketing Co. LLC is a Millennial-led Dallas marketing & PR firm delivering solutions for BUSINESSES and AGENCY partners through public/media relations, social media strategy, multicultural communications, and marketing. During her career, Ayona has earned more than 500 million media impressions for clients in top national media outlets and blogs, e.g., New York Daily News, Austin-American Statesman, Huffington Post, LA Daily News, Sacramento Bee, etc. She’s a 2008 graduate of the University of Texas at Arlington, 2016 Digital Marketing Certified Associate, 2023 Engage Dallas Leadership Cohort Graduate and a 2023 Hubspot Inbound Marketing Certified Specialist.


Present and past memberships: VisitDallas Marketing Committee Member; Dallas Women’s Foundation’s XIX Society – Member; Digital Dallas and Social Media Club of Dallas – Member; Townview School of Business & Management in DISD, Mentor to marketing class; Dallas Independent School District (DISD), Community Relations Committee Member; American Marketing Association – Member; Urban League Of Greater Dallas Young Professionals – Board member, Head of the Public Relations Committee. She enjoys Spending her days outdoors and traveling, working out, and being a mom to the 15-year-old Yuri. Features: She has spoken at the Greater Southwest Black Chamber of Commerce 2017 Women’s Conference, Mountain View College – Marketing & Social Media Small Business Lecture Series, and the Inaugural Young Women in Leadership Symposium at Southern Methodist University. She was featured on the Southern Dallas Business & Living Magazine cover in 2017 and Voyage Magazine in 2018.   Education: She graduated from the University of Texas at Arlington with a Bachelor of Science in Communications-Public Relations. She is also a Digital Marketing Certified Associate from Simplilearn and Market Motive, a training program facilitated by digital experts from Silicon Valley to India.


Public speaker:  Mountain View College’s Workforce & Continuing Education Program “Small Business Lecture Series: Marketing & Social Media” Inaugural Young Women in Leadership Symposium at Southern Methodist University

Ayona Anderson Headshot

Sergio Rogina

PR, Media Storytelling, Crisis Comms Partner

Sergio Rogina has over 25 years of experience helping Fortune 100 corporations, public institutions, and non-profit organizations tell their stories. He combines a passion for problem-solving and purpose-oriented communication to help organizations clearly define their brand, advance and defend key narratives, and grow their business. Sergio has created brand narratives and led communications programs that have garnered trust, engagement, and support for various non-profit organizations across health and human service, education, history, and environmental causes. In addition, he has helped forge and manage lasting partnerships and cause-marketing programs between non-profits and diverse organizations and institutions, including the U.S. Army, USAA, Samsung, ExxonMobil, and many others – with a particular focus on engaging communities of color.

Sergio also has significant experience in issues/crisis management. He has prepared senior leaders, board directors, and employees to effectively deliver messages via media and analyst interviews, global conferences, national conventions, and stakeholder presentations. Sergio serves as president and founder of RCOMM Strategies, a Dallas-based communications consultancy. Previously, he was a senior strategist at several global communications agencies – Weber Shandwick and Publicis – and a development officer for non-profit organizations. He was honored to have participated in the Thayer Leadership Development program at West Point, the Leadership Dallas program, and has served on the Dallas Regional Chamber’s International Task Force, among other civic and community organizations. He holds a Master’s in Communication from the University of North Texas.

Sergio Bio Headshot EJP

Mikea Jackson​

PR & Marketing Associate

Mikea K. Jackson is the Public Relations and Marketing Associate for EJP Marketing Co.. She received her Bachelor of Science in Strategic Communication from Texas Christian University. Mikea describes herself as a driven social justice advocate passionate about law, education, and public relations. In recent years, she has assisted companies with brand strategy and management and growing their social media presence.

Mikea’s impact includes Member of Alpha Kappa Alpha Sorority, Inc. 2020-2021 Vice President of the Kaptivating Kappa Lambda Chapter of Alpha Kappa Alpha Sorority, Inc., 2020-2021 Director of Diversity, Equity and Inclusion for Student Government Association – Drafted “A Resolution to Support the Implementation of a Zero Tolerance and Harsh Sanctions Against Hate Speech Policy,” 2x Recipient of the TCU Class of 2022 Pillar of University Leadership, Co-Founder of Coalition for University Justice and Equity (CUJE) – Drafted a list of demands leading to the creation of the TCU Intercultural Center, Undergraduate Representative Committee Member in the Search for the Senior Advisor to the Chancellor and Chief Inclusion Officer, University DEI Committee Member.

Mikea Jackson Headshot

Dianne Houser

Business Manager

Dianne Houser has over 30 years of accounting and administrative experience in various fields, including insurance, automobile leasing, automotive recycled parts, early childhood education, ink manufacturing, restaurant/catering, and public relations. In her position as business manager, Dianne utilizes her bookkeeping skills to process accounts payable, accounts receivable, payroll, financial statements, client contracts, invoicing, and small business certifications.

In addition to her business management skills, Dianne is adept in negotiating and purchasing traditional and digital media. Clients and colleagues alike appreciate her pleasant attitude, sharp mind, accuracy, and efficiency.

Dianne Houser Headshot


Website Development & Application Partner

PEAK MOMENTUM is a website design and application development company based in New Orleans, LA, with over 20 years of experience. They help clients execute and streamline their visions and goals by creating modern web-based solutions. They are passionate about the geeky details of our work, which drives us to design and build effective and impactful solutions for this digital world. Services:

  • Web Applications (IOS & Andriod) 
  • CRM (customer relationship management): Maximize productivity, & streamline customer relationship management processes with the customizable sales CRM software. 
  • E-Commerce: Elevated online shopping experiences for customers and back office admins.
  • Application Development: Custom applications that help improve workflow, productivity and billing.
  • API Integrations: Seamless integrations of applications with other platforms and services.
  • Website Design – Accurately represent the brand, speak to the audience and achieve business goals – WordPress and Squarespace web development. 
  • ERP (enterprise resource planning) 
  • Task Management: Automate paper or Microsoft Office heavy tasks
  • Image Repository: Brand and documents library. 
  • API Development: Proprietary systems that work with Salesforce and supplement


The PEAK MOMENTUM team built the EJP website in 2016. And we think it’s pretty good!

We had such a great experience working with Jeremy & Stephen that EJP+PEAK MOMENTUM has partnered on several branding, website messaging, and website design projects for clients. Some of these include BASTCORESelfless Love Foundation, and the internal portal for the CareNow. 

Peak Momentum Logo

Tori Alberta

Creative Director & Design Partner
As a graduate from The Art Institute of San Antonio with her B.F.A. in Graphic & Web design, Tori has had the pleasure of working as a designer for clients in a range of industries such as: SAWS (San Antonio Water Systems), Dr. Smith’s Diaper Rash Ointment & Spray, Brooks, The Insurance Council of Texas, Pre-K 4 SA, San Pedro Creek Culture Park, Topgolf, ALON/ 7-Eleven, Borden Dairy, Irving Flood Control District III, AfroLandTV, The Congressional Black Caucus Foundation, Amazon and more. Her creative expertise lies in printed and digital graphics, video and motion graphics as well as production and art direction. She has worked in both an agency setting, an in-house corporate role, and as a freelancer.
Tori Alberta headshot

EJP Marketing Co.

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