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A Bit About EJP

A Social Media + Digital Media Marketing + PR Firm

We’re visionaries, strategists…oh, and there’s some grit mixed in there as well. 

At EJP Marketing Co. we’re helping businesses and agency partners leverage digital media marketing, social media strategy and public relations to reimagine the potential for their business. Our convenient, personalized and strategic services and consultant team are enabling brands to remain competitive in our evolving and digital society. We are a Millennial-led consulting firm that understands the need to leverage integrated approaches in our increasingly integrated global society. A global integration that is made possible by the impact of social and digital technology. Why should your brand’s marketing strategy be any different? Our strategists help business’ tell their brand story, increase market share, strengthen their digital media marketing and forge mutually beneficial partnerships. Our team designs marketing strategies rooted in individualism, yet polished with trend-focused ideas and technologies to help take your brand to the next level.  


Reimagine what your brand can achieve with EJP Marketing Co.

Ayona Anderson

Founder & CEO

Founder & CEO Ayona Anderson was born, nurtured and raised in Dallas, TX. After becoming a first-generation college graduate, Ayona went on to gain more than 15 years of experience leading and executing integrated marcomm, public relations, and digital + social media strategies with global agencies and corporations. Prior to starting EJP in 2016, she helped to propel ExxonMobil’s social media presence as the first-ever ExxonMobil social media advisor.   As the founder & CEO of EJP Marketing Co. LLC, an award-winning marketing and public relations consulting firm in Dallas, Anderson’s team provides consulting services and packages designed to help brands and agency partners – of all sizes – gain access to Fortune 500-level experience. Named a Top Dallas PR Firm four consecutive years by Expertise, EJP Marketing Co. LLC is a Millennial-led Dallas marketing & PR firm delivering solutions for BUSINESSES and AGENCY partners through public/media relations, social media strategy, multicultural communications, and marketing.     During her career, Ayona has earned more than 500 million media impressions for clients in top national media outlets and blogs, e.g. New York Daily News, Austin-American Statesman, Huffington Post, LA Daily News, Sacramento Bee, etc. A 2008 graduate of the University of Texas at Arlington and a 2016 Digital Marketing Certified Associate.

Present and past memberships: VisitDallas Marketing Committee Member; Dallas Women’s Foundation’s XIX Society – Member; Digital Dallas and Social Media Club of Dallas – Member; Townview School of Business & Management in DISD, Mentor to marketing class; Dallas Independent School District (DISD), Community Relations Committee Member; American Marketing Association – Member; Urban League Of Greater Dallas Young Professionals – Board member, Head of the Public Relations Committee.   She enjoys: Spending her days outdoors and traveling, working out, and being a mom to the 15-year-old Yuri.   Features: She has spoken at the Greater Southwest Black Chamber of Commerce 2017 Women’s Conference; Mountain View College – Marketing & Social Media Small Business Lecture Series; and the Inaugural Young Women in Leadership Symposium at Southern Methodist University. She has also been featured on the cover of the Southern Dallas Business & Living Magazine in 2017, as well as Voyage Magazine in 2018.   Education: She is a graduate of the University of Texas at Arlington with a Bachelor of Science in Communications-Public Relations. She is also a Digital Marketing Certified Associate from Simplilearn and Market Motive, a training program facilitated by digital experts from Silicon Valley to India.

Public speaker:  Mountain View College’s Workforce & Continuing Education Program “Small Business Lecture Series: Marketing & Social MediaInaugural Young Women in Leadership Symposium at Southern Methodist University

Shenikwa Stratford Carr

Media and Journalist Partner

Shenikwa Carr returns as a treasured member of the original EJP team to manage the general market and multicultural media relations division! Carr is a Dallas native, former journalist, news anchor and media relations agency co-founder with 20+ years experience securing media coverage for clients across all industries. During her time at EJP, she has helped bolster media relations and influencer campaigns for NTARUPT, Dallas Housing Authority, Purpose Tea, and others.    Carr is a proud HBCU-grad from Howard University in Washington, DC who graduated Magna Cum Laude. Her experience lies in being a journalist on Capitol Hill for The Daily Tax Report; producer at FOX NEWS CHANNEL; reporter for KAMR-TV; and then becoming morning anchor at WNWO-TV in Toledo, OH where she was the first African-American female to serve as the main anchor in the market.

After 10-years in journalism, Shenikwa started at Weber Shandwick-Dallas providing media relations and influencer engagement for clients such as Verizon Wireless in Central Texas, Omni Hotels, Bank of America, Borden Milk, University of North Texas’, and many more where she secured media results for each campaign she supported!   In 2012, the seasoned storyteller and media pitcher established her own firm, Get Media PR, where she supported media relations, influencer engagement, business-to-business marketing, social media marketing, content creation, sponsorship agreements, and media training for Verizon Wireless and sponsorships between Kidd Kraddick in the Morning and North Texas-based, Robson Ranch, Executive Leadership Council and Elevate Life Church. Shenikwa served as the lead contact between agency and clients while working with outside vendors to achieve company goals.    When not working, Shenikwa can be found cheering on her two daughters, Kennedy (14), and Kayla (12) at one of their all-star cheer competitions or mentoring students.

Monica Anderson

Marketing Operations Coordinator
Monica Anderson 2021 EJP Marketing Co

Monica D. for “Dynamic” Anderson was born and raised in Dallas, Texas. She served in the Army National Guard, where she was later Honorably Discharged as a Veteran. At EJP, we pride ourselves on developing great strategies, brand messaging, MarComm campaigns for our clients. One invaluable and essential component of this is the research. That is one of Monica’s most vital skillsets: Leveraging the latest tools (or using the ol’ fashion processes) to analyze mounds of research to gather actionable, strategic insights. Having joined EJP in September 2020 as an intern, Monica is now a full-time employee and serves as EJP’s first Marketing Operations Coordinator. In addition to the analysis, her responsibilities include: staying up-to-date on the marcomm technology and tools; leading the strategic utilization of the marketing and communications technology that EJP uses, i.e., the EJP-MRD (media relationship database), Meltwater, SimilarWeb, TweetDeck, etc.; opposition research, media monitoring, KPI Reports, WordPress website updates; and more.

Monica is also in the process of becoming a Digital Marketing Certified Associate, which will strengthen her experience and support around various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy, etc. By 2022, her certification will extend to Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, YouTube Marketing, and Hubspot. Monica enjoys cooking and considers herself a food connoisseur. She can be found spending her days with family, taking road trips, and listening to music in her spare time. She brings to EJP a strong sense of leadership, discipline, conflict resolution, duty, and passion. Before joining EJP, Monica started a catering business where she managed all aspects of the company.

Monica Anderson 2021 EJP Marketing Co

Montanna Olivarez

Creative Director & Marketing Design Partner
Montanna Honeycutt-Olivarez EJP Marketing Co

With over 18+ years of creative direction and marketing design experience over multiple platforms and across global markets, poised and eager to tackle the next level of creative challenges in an innovative environment, alongside a passionate, impact-focused team. Montanna has collaborated and led various projects with a wide variety of organizations and companies, ranging from startups or small nonprofits to Fortune 50 multinational corporations.   Since 2004, she has led the Montanna Designs firm where her creative work spans: branding and logo design, print and digital marketing collateral, executive presentations, commercial interior design, digital signage, social media graphics, email marketing, trade show and exhibition designs, illustrations, infographics, product packaging, UI and UX design, video, CD, and website design.

Having worked together at ExxonMobil, Ayona and Montanna immediately connected and established a great working relationship. Ayona as social media advisor, and Montanna as a graphic designer, they curated several social media designs, creative work, campaigns, and more! The branding for EJP Marketing Co. is a Montanna Design creation, and we LOVE it! Montanna has contributed her creative design expertise to EJP clients such as the Selfless Love Foundation. She led the rebrand creative, website redesign artwork, and marketing collateral and presentations for their 2019 Annual Gala. For this project, EJP led strategy and messaging, Montanna led the design, and our website development partner Servron led the website redesign and deployment.

Montanna Honeycutt-Olivarez EJP Marketing Co

Gaby Romero

Comms, Grassroots & Hispanic Market Partner

Gaby Romero is a multicultural and grassroots communications executive with over 15 years of agency experience in reputation management, strategic partnerships, stakeholder engagement, and branded content marketing.   Gaby began her career with the Interpublic Group (IPG) of companies, gaining unparalleled experience with Weber Shandwick and the Axis Agency in multicultural communications and establishing herself as an expert in advocacy outreach while working on the U.S. Army Marketing and Research Group (AMRG) client from 2006 to 2017.

During her tenure on the Army account, Gaby was lead Program Manager for Hispanic and African-American partnerships where she developed and implemented strategic engagement campaigns for the Army client that included diversity and inclusion awareness, executive positioning, prospect and influencer engagement, multicultural and general market media relations. Partnerships included non-government organizations (NGOs) in the general advocacy, education and STEM categories.   Prior to her work with the Army, Gaby developed her grassroots, influencer and partnership development expertise with clients across the lifestyle, entertainment, automotive and public affairs categories for national and regional campaigns and in major Hispanic consumer markets including New York, California and Texas. Previous clients include the U.S Department of the Treasury for the Directo a su cuenta (“Go Direct”) campaign and the National Academy of Recording Arts and Sciences for the launch of the Latin Academy of Recording Arts and Sciences (LARAS) and the first official Latin Grammy Awards.   Gaby is bilingual, fluent in English and Spanish. She holds a B.A. in communications with an emphasis in public relations from the College of Communications at California State University Fullerton. Her passion for advocacy is born of her experience as a first-generation U.S. Hispanic. She has lived and worked in major Hispanic markets on both coasts and now resides in the great state of Texas.

Joshua Monson

Marketing Automation & Salesforce Partner

Million-Miler (almost) Monson was born in Golden Valley, Minnesota and later moved to Florida and then finally made it to Texas. He joins EJP as a key technology partner, having run a CRM, Analytics and Marketing Automation firm for the past six years. Prior to this, he managed a team of consultants at an award-winning Salesforce Platinum Partner consulting firm, Etherios, which was based in Chicago. He and his business and technology expertise have been showcased on Dallas and at the Salesforce Conference, Dreamforce. His skills in business analysis, business process management and an uncanny skill to get Sales and Marketing to get along have been key to his client’s success.

He graduated from The University of Minnesota with a Bachelor of Science in Psychology, which he swears that he uses every day. Monson also recently founded a new analytics firm, InsiteLoop, where he helps clients gain more insights from their data. Through his experiences, he has learned to use charts, whiteboards and analogies to communicate new concepts. According to him, you can always find a whiteboard-ish surface in order to remove ambiguity from a conversation. He is most excited to bring his “Campaign to Cash” skills to EJP Marketing Co. A few of Josh’s favorites: Taking long hikes in nature, time with his kids, and travel to new places.

Mayra Meza

Public Relations Strategist, Hispanic Market Partner

Mayra Meza is a public relations, marketing and communications practitioner specializing in the U.S. Hispanic market. Her experience includes grassroots marketing, product placement, event coordination and execution, design and implementation of media promotions, as well as Spanish-language consumer and government public relations, with a strong focus in media relations.   Ms. Meza has more than 18 years of experience in the development of strategic communications programs targeting the U.S. Hispanic market, including projects in Latin America and Puerto Rico. During her work with clients such as Continental Airlines, Copa Airlines, Daimler Chrysler and IRS, she established partnerships with Hispanic media organizations such as National Association of Hispanic Publications and National Association of Hispanic Journalists.

Prior to joining Havas PR in 2014, Ms. Meza was an Account Supervisor with The Axis Agency, Weber Shandwick’s multicultural marketing agency partner. She was assigned to lead the U.S. Army’s Hispanic News Bureau media team, as well as managed and executed bilingual media relations initiatives for Verizon Wireless, CVS/pharmacy, Rooms To Go, State Farm, U.S. Treasury and the Federal Reserve Bank’s Go Direct campaign, including the U.S. Mint’s Presidential Coin launch and Michael & Susan Dell Foundation. Most recently, Ms. Meza spearheaded media relations strategy and counsel across accounts for Havas PR where she helped create and drive their Hispanic practice – Havas Conexiones.   Ms. Meza currently collaborates on the development and support of new business opportunities, strategic media relations counsel, internal Spanish language communications and campaign execution across agencies and brands. When she is not working, Ms. Meza enjoys family activities with her husband Iván, their son Diego Iván, her father José Angel and their Boston Terrier, Mr. Ziggy.

Melissa Galarza

Multicultural Communications, PR Specialist, Hispanic Market Partner

Melissa Galarza is a seasoned multicultural communications and marketing professional specializing in the U.S. Hispanic market, including Latin America and the Caribbean projects. Melissa has a proven track record for creating effective communications programs with over 15 years of full-service agency experience in strategic planning, integrated marketing campaigns, product/brand positioning, community grassroots initiatives, event planning, and public/media relations. As an Account Supervisor with The Axis Agency, Weber Shandwick’s multicultural marketing agency partner, Melissa successfully managed public relations campaigns for clients in various industries, including consumer goods, tourism, automotive, and government affairs. She worked with brands such as Unilever (Caress & Suave), Transitions, RadioShack, Amazon, State Farm, Sierra Mist, Royal Caribbean, LAN Airlines, U.S. Army, General Motors, and Universal Orlando Resorts. In addition, Melissa managed and executed bilingual media relations initiatives, among others.

As a team member in the U.S. Army account, Melissa assisted in establishing Advisory Boards in Miami and Puerto Rico as part of their community grassroots efforts and belonged to the U.S. Army’s Hispanic News Bureau media team. As a contractor for General Motors, she led teams in 4 Florida cities supporting the Southeast grassroots efforts and diversity outreach program at events specifically geared towards the Hispanic community. She also had the opportunity to coordinate and implement all aspects of GM’s sponsorships and presence in nationally recognized Hispanic conferences as part of the GM Corporate Diversity team. Most recently, Melissa spearheaded the development and implementation of B2B and B2C experiential marketing campaigns for Mastercard in the Dominican Republic and Puerto Rico, managing the brand’s partnerships with upscale resorts and venues and their sponsorship of and presence in music and culinary events. Melissa is bilingual, fluent in English and Spanish. She lives in Miami, Florida, and enjoys spending time at the beach, traveling, and discovering the best food spots in town with her husband Manuel and their son Santiago.

Dianne Houser

Business Manager

Dianne Houser has over 30 years of accounting and administrative experience in various fields, including insurance, automobile leasing, automotive recycled parts, early childhood education, ink manufacturing, restaurant/catering, and public relations. In her position as business manager, Dianne utilizes her bookkeeping skills to process accounts payable, accounts receivable, payroll, financial statements, client contracts, and invoicing, as well as small business certifications.

In addition to her business management skills, Dianne is also adept in negotiating and purchasing both traditional and digital media. Clients and colleagues alike appreciate her pleasant attitude, sharp mind, accuracy, and efficiency.

Clients have included:
Media hits have included:



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