Integrated Public Relations & Event Marketing

Our Client
Vogel Alcove logo on EJP website. Work included Public Relations & Integrated MarComm.

Launched an integrated comms strategy to increase awareness of child homelesness and ticket sales for Day1DFW event and the Vogel Alcove 35th Anniversary fundraising concert with Clint Black.

EXECUTION

Integrated PR

STRATEGY

Provided media strategy and outreach, website optimization, content marketing, social media support, multicultural comms, executive and board member visibility, child homelessness opinion pieces, video storytelling influencer marketing, and lead generation event ticket promotions.

Analytics & Reporting

Developed reports to showcase post engagement, reach, impressions, audience demographics, conversion metrics, sentiment, influencer impact, competitor analysis, content performance, A/B tests, trends, leads, ticket sales, volume and ROI.

DIGITAL MARKETING, SOCIAL & SEO

EJP managed SEO for the full Vogel Alcove website reaching the in-page SEO grade of A+ on 20 webpages. We customized six blog posts, which now rank on page 1 of Google driving quality traffic to the website. Reached 1M people across social through a 200% increase in post volume and engagements.

Impact

1 %
YoY Media Coverage
1 %
Social Posts Volume
1 %
SOCIAL INFLUENCER PARTNERS

EXECUTION

Event Marketing

FUNDRAISING

Promoted the Vogel Alcove 35th anniversary concert headlined by Clint & Lisa Black. The event raised more than $1.5 million to support homeless children & families. EJP secured media coverage and helped drive landing page ticket sales. Day 1 DFW 2022 reached 28 million people across 60+ earned & in-kind media hits in top and mid-tier DFW media.

Event ticket sales

Managed the Day 1 DFW 2022 ad budget, online ads, magazine ads, influencer marketing to secure advertisement valued at 7x more than ad spend with 1,546 tickets sold.