Are we living in a social media matrix?  

If yes, don’t be left behind!

According to Forbes.com, “In 2023, an estimated 4.9 billion people use social media worldwide. The number of social media users worldwide has swelled to a record 4.9 billion people.

Moreover, this number is expected to jump to approximately 5.85 billion users by 2027.” Startups, small businesses, and established brands are incorporating these into their social media strategy.

2024 Social Media Trends to Power Growth for Your Business 

1. The AI Trend: Artificial Intelligence (AI) continues to redefine innovation in social media content creation. Brands increasingly leverage AI to enhance their strategies, focusing on creating engaging and personalized experiences for their audiences.
2. Authenticity: Relatable and humanizing content remains crucial for success on social media platforms. Customers demand entertaining and insightful content they can connect with, moving away from overly-edited posts towards more genuine interactions.
3. Short Video & TikTok: Video content, especially videos like those on TikTok and YouTube Shorts, continues dominating social media. Platforms enhance user experiences with movement, digital enhancements, and augmented reality effects, making content more modern and interactive.
4. Social Commerce: The next wave of online shopping is social commerce is on the rise, allowing users to make purchases directly from platforms like Facebook, Instagram, and TikTok. This trend presents significant revenue opportunities for businesses through seamless shopping experiences.
5. Social SEO: Website SEO is essential, now it’s time to take ramp up your social media SEO! Your social content and profile should be optimized for maximum discoverability. In the Consideration stage, consumers are turning to search engines AND social channels to research your product, reviews, and videos. Using the right keywords in your caption, the right hashtags and relevant keywords within your alt text, too.

These 2024 social media trends highlight the evolving landscape of social platforms, emphasizing the importance of authenticity, engaging content formats like short videos, and integrating advanced technologies like AI and VR to enhance user experiences and drive brand engagement.

Interested in leveraging these trends in your brand’s social media strategy? Schedule a free consultation today.