Startup Public Relations & Digital Marketing

Our Client
Purpose Tea Logo for the Case study on EJP website. Served as Public Relations & MarComm firm.

Launch the integrated marketing and communications strategy for the startup brand Purpose Tea before the launch. The brand is now sold in more than 4000+ retailers like Whole Foods, Wegmans and Central Market.

EXECUTION

Startup PR

strategy

Before the launch of Purpose, Tea, EJP served as the startup's PR & MarComm firm for 4+ years, creating and managing the brand messaging, marcomm strategy, social media community manager, media relations, influencer marketing, and website SEO.

trade media & Traditional

Launched Purpose Tea nationally and globally with a trade media strategy and secured the brand's first media hits in the top food & beverage media outlets, Beverage IndustryWorld Tea NewsGourmet RetailerFood DiveFood Business News, and more. Secured more than 15 earned media articles in mainstream and minority media outlets through product announcements, company profiles and CEO interviews.

influencer marketing

Reached more than 500,000 people on social media by launching Purpose Tea's first influential marketing program. Brand ambassador partnerships including fitness influencer Deep Fried Fit, Carmen Rodgers, and Stephanie Wallace

Impact

1 %
INCREASE IN SOCIAL FOLLOWERS​
1 %
↑ in New Website & Blog Visitors
1 %
increase in retailers

EXECUTION

Digital Marketing

SEO & Social media

Propelled the startup's website to page 1 (from page 13) through a strategic SEO and content marketing plan. Launched the brand's official social media channels and influencer campaigns to educate the public about purple tea and the benefits of purple tea.

backlinks & affiliate marketing

Managed the affiliate marketing backlinks and social media strategy by forging content partnerships with 5+ health and wellness influencers and bloggers.

retailer acquisition

Purpose Tea is now in-store at more than 500 retail locations in Texas, New Mexico, Wisconsin, the Great Plains, the Midwest, Great Lakes, Southwest, and Southeast markets.