Startup Brand & Website Messaging

Our Client
Bastcore logo for case study on EJP website

Curate new brand messaging and website content that would overcome barriers to understanding the characteristics of hemp textile processing and ensure the website generates new B2B leads.

EXECUTION

Brand & Website Messaging

strategy

Collaborated with the client to understand the pain points and B2B consumer outreach goals. EJP conducted an industry SWOT analysis to develop B2B consumer target profiles and sales funnels.

website redesign

As the sub-contractor working in partnership with web development company PEAK MOMENTUM, EJP crafted new website and brand messaging, core values, mission statement, and the SEO keyword strategy to improve hemp processing education, gain new leads and build thought leadership reputation within the hemp textile industry.

impact

EJP successfully met the client’s demands, and they confidently prepared to unveil their new website, branding, and product line to the public, media, and investor targets amid the national and state-level hemp and CBD renaissance.