Startup Public Relations & Digital Marketing
Launched the integrated marketing and communications strategy for the startup brand Purpose Tea before the launch. The brand is now sold in more than 4000+ retailers like Whole Foods, Wegmans and Central Market.
Startup PR
strategy
Before the launch of Purpose, Tea, EJP served as the startup's PR & MarComm firm for 4+ years, creating and managing the brand messaging, marcomm strategy, social media community manager, media relations, influencer marketing, and website SEO.
trade media & Traditional
Launched Purpose Tea nationally and globally with a trade media strategy and secured the brand's first media hits in the top food & beverage media outlets, Beverage Industry, World Tea News, Gourmet Retailer, Food Dive, Food Business News, and more. Secured more than 15 earned media articles in mainstream and minority media outlets through product announcements, company profiles and CEO interviews.
influencer marketing
Reached more than 500,000 people on social media by launching Purpose Tea's first influential marketing program. Brand ambassador partnerships including fitness influencer Deep Fried Fit, Carmen Rodgers, and Stephanie Wallace.
Impact
EXECUTION
Digital Marketing
SEO & Social media
Propelled the startup's website to page 1 (from page 13) through a strategic SEO and content marketing plan. Launched the brand's official social media channels and influencer campaigns to educate the public about purple tea and the benefits of purple tea.
backlinks & affiliate marketing
Managed the affiliate marketing backlinks and social media strategy by forging content partnerships with 5+ health and wellness influencers and bloggers.
RETAILER ACQUISITION
Purpose Tea is now in-store at more than 500 retail locations in Texas, New Mexico, Wisconsin, the Great Plains, the Midwest, Great Lakes, Southwest, and Southeast markets.