Political Social Ads & Lead Generation
Created and implemented the RideShare2Vote paid political advertising social strategy to increase voter sign-ups and app downloads.
Political Ads
strategy
Managed the 10-state political ads campaign for the 2022 Election targeting new application downloads and new driver volunteers. EJP organized the state and county-specific strategy, target profiles, landing page, local messaging, and real-time ads management and optimization.
landing page
Launched a new landing page to increase app downloads across 10 states (Arizona; Colorado; Florida; Georgia; Nevada; North Carolina; Ohio; Texas; Virginia; Tennessee). Our team ensured the page used relevant messaging to make the page engaging and conversion-focused.
political ads & creative
EJP is a Meta-Approved Social, Issues & Political Ads vendor approved to manage client political ads. The primary metric was to drive traffic to the landing page for voters to download the app.