Integrated PR & Social Media

Our Client

Create and implement DHANTX's new brand's social media and integrated PR strategy, including proactive storytelling and crisis response.

EXECUTION

Integrated PR

PUBLIC RELATIONS

It was rewarding to work alongside the The Connective Agency as they led the rebrand and internal comms efforts – transforming Dallas Housing Authority into “DHA” and their foundation into “Opportunity Rising Foundation.” EJP garnered over 2,000,100 media impressions from the top DFW general market and multicultural media.

crisis comms

Co-managed issues mitigation strategy, which included addressing resident complaints to the media.

media trainings

Conducted ten in-person media training sessions for DHA’s leadership, board members, which included the president of the board, a 2019 Dallas Mayoral candidate.

EXECUTION

Social Media

social media strategy

Launched the new organization's and the foundation's social media strategy and content marketing plan.

multicultural comms

With a majority of DHA clients being Black and Latino, authentic cultural competency messaging was vital. EJP helped DHA strategically communicate with its diverse audiences on social and traditional media. We tailored our tactics and messages based on age, race, ethnicity, income, and geography.