Hispanic Media Relations
EJP served as AT&T's Hispanic PR firm from July 2021 to July 2022 with the goal of increasing the brand's Hispanic media headlines, consumer base, and relationships in targeted Hispanic markets.
Media Relations
STRATEGY
Led the media relations, translations and executive thought leadership strategy for Hispanic executives, retail staff in Dallas, Fort Worth, Houston, San Antonio, Austin, Miami and Los Angeles.
MEDIA TRAININGS
Provided bilingual media trainings to more than 20 AT&T executive vice presidents and store managers on brand messaging, product launches and consumer sales.
Impact
Integrated PR
MEDIA reporting
Developed media coverage and insights reports to showcase distribution, impressions, audience demographics, social engagement, sentiment, quality of coverage and geographical presence.
MULTI-CITY EARNED MEDIA OUTREACH
Achieved millions of impressions with 200+ earned radio, TV, print, online, and social media hits in seven markets: Miami, Los Angeles, Austin, San Antonio, El Paso, Dallas, Phoenix, and Houston, with additional hits in West Palm Beach and San Diego. See a few media hits here: Luis Silva, AT&T Vice President and General Manager, Lynette Aguilar, AT&T Vice President and General Manager, Adrian Quintanilla, AT&T Vice President and General Manager, J.R. Luna, AT&T Vice President and General Manager, and Jose Espinel, AT&T Vice President and General Manager.
