AT&T

Our Client
AT&T logo on EJP Marketing case study website

Scope

  • EJP, a top PR firm in Dallas, is honored to serve as AT&T’s Hispanic PR firm from July 2021 to July 2022 to Increase the brand’s share of voice, brand building, and media storytelling capabilities in the Hispanic markets.

Strategies Implemented

  • Calls and authentic person-to-person media relationship building with dozens of editors, publishers, and reporters in our markets.  
  • EJP team provided the following: media relations, strategic comms, campaign ideas, bilingual media trainings to 20+ employees, VPGM media briefings, on-site and virtual media interview staffing, quick turnaround Spanish translations, Hispanic community opportunity analysis per market, and curated AT&T branded Spanish language graphics. 
  • Thought leadership opinion pieces, reporting, team strategy collaboration, pitch writing, and more.

Impact