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For You, By Millennials: A Marketing & PR Blog

Millennials Sharing The Latest Marketing + Public Relations + Social Media Trends
PR firms in Dallas
Jan 29 2019

Expertise Names EJP Marketing Co. LLC One of the Best PR Firms in Dallas for Third Year Running

At EJP Marketing Co. LLC, we deliver PR and digital marketing services that help propel our clients forward and expand their reach. We bring our extraordinary vision, evidence-based strategy, and own personal brand of grit. When you work with our team, our goal is to make your business shine. With a sound strategy and a dash of personality, we make a difference to companies of all sizes, types, and industries. We can make a difference for you, too.   Don’t just take our word for it.   Expertise, a directory dedicated to...

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halloween marketing campaign
Oct 23 2018

Halloween Marketing Campaigns Deliver Spooky Results

Halloween marketing campaigns are back in full force for the 2018 “trick-OR-treat” season! It may be cooling down outside, but this scare-fest season is heating up as some brands look to entice (and comically frighten) consumers with Halloween ads and messages that leave you wanting more. 


Here we’re spotlighting three Halloween marketing campaigns that stand out, reach consumers in innovative ways, and of course, succeed in their goal to “trick-OR-treat” consumers! 


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Aug 21 2018

From London to EJP, Meet Serena Jenkins!

Serena Jenkins grew up in Rockwall before moving across the pond to the home of the world’s favorite royal family, London. She traveled to London less so for the fish and chips, and more for the fashion and education. She brings a wealth of knowledge, the latest PR and online marketing trends, digital savvy-ness, research greatness, a positive attitude, and more to our EJP team. We are proud to introduce our first-ever Assistant Account Executive Serena Jenkins.


Welcome to the real world, Serena. You’re the bees knees!


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Apr 17 2018

Get to Know EJP’s Awesome Intern Extraordinaire

EJP is excited to spotlight our amazing intern Tiffany Thai! A current Texas State University student who moved from Texas to Hawaii.  Tiffany is enthusiastic, intelligent, driven, and a true peanut butter lover! She delivers innovative ideas, excels at social media engagement and thrives at critical thinking on challenges big and small.

Welcome to the real world, Tiffany. You are on it!

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EJP Marketing Co. ~ Inspired by a Grandmother’s Love


Erma Joe Poole Sweet, was the sweetest, strongest woman I know — she is also my beloved grandmother. And on Friday, December 8, 2017, she passed away at the age of 82.

She is the namesake of EJP Marketing Co., and she is a woman who inspired multiple generations solely with her presence, kindness and love. She is and will always be my inspiration.

And in her honor, I’d like to share her story and the many ways she will always motivate me.


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Oct 31 2017

Get to Know EJP’s VP of Public Relations & Media

We are proud, and excited, to announce a new addition to the EJP Marketing Co. team! Shenikwa (Stratford) Carr is our new vice president of public relations & media. With nearly 20-years of news/media, public relations and influencer relations experience, Shenikwa brings a new level of PR and media relations expertise to EJP's clients and business partnerships.     10 Things to Know About Mrs. "Media" Houston Texans vs. Dallas Cowboys, which team are you rooting for?  I was born and raised in Dallas, so I always have to root for the 'boys! But,...

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Aug 17 2017

EJP Marketing Co. Named a Best PR firm in Dallas

EJP Marketing Co. LLC is proud to announce that we have been named a “Best PR Firm in Dallas” by Expertise!   What we do? One year ago Ayona Anderson launched EJP Marketing Co. LLC, a Millennial, woman, and minority-owned marketing and public relations consulting firm in Dallas. We have worked with amazing clients and agency partners such as, Purpose Tea, GLAMCON, Selfless Love Foundation, Brand Agent, Connective Partners, and more. We're also proud of our 5-star rating based on their Google Reviews!    Some of our integrated marketing packages and consulting services include social and digital media...

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game_of_thrones ejp marketing co
Jul 31 2017

Winter Is Coming…Is Your Business Ready?

Marketing Lessons from the Games Of Thrones   Are you a Game of Thrones fan? We are! Our millennial team of marketers jumped on the “winter is coming” bandwagon seasons ago! While Dallas endures the 100+ degree heat, our favorite fabled characters are conquering the winter, and we are feeling the chill!  Our team has ventured into countless Game of Thrones discussions over coffee or before meetings: who are Jon Snow’s real parents? Will Khaleesi and the dragons be the last ones standing? What happens after winter finally comes - what do we...

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Jun 21 2017

How Millennials Use Social Media Today 

Millennials are changing the tone of how we use social media today. The internet is evolving right before our eyes, and the social media patterns of Millennials are changing simultaneously. The majority of Millennials receive their news from Facebook and Twitter. I even have applications on my phone that show me the top news stories every hour of the day. It is crazy to think that if I decide to take a hiatus from social media, that I will miss out on what is going on in the world. These days, it...

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Nov 23 2016

A Thanksgiving Moment to Last a Lifetime

Yesterday, my son and I walked around Downtown Dallas enjoying the cloudy, yet pleasant, weather. We (or rather, I) decided to visit Dealey Plaza and the site of the John F. Kennedy assassination. As we joined the crowds and dozens of people focused on the podium and speakers, we were all asked to take part in a moment of silence to mark the exact day and time that Kennedy was assassinated. It was a powerful moment to stand there alongside my son to mark such a turning point in our nation's...

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