Political Digital Ad Campaign

Our Client
BWPAC logo on EJP Top Dallas PR firm website. Work included Political Digital Ad Campaign.



  • Develop voter social campaign strategy and messaging for the first-time #PowerInYourVote Movement targeting the Black people of Tarrant County and the DFW metroplex to increase Black voters in the #2020Election. Utilizing multiple social media platforms and electronic messaging, we will empower and inspire all Blacks in Tarrant County to vote and then educate them about where, how, and why. We will dismantle people’s skepticism around voting and whether their votes will have an impact. #PowerInYourVOTE will speak to the individual and the broader Black community in the DFW metroplex.

Strategies Implemented

  • Increased Engagement, Website Visitors, and Awareness.
    Created Political Ad Campaigns, Paid and non-paid Social Media Campaign Management


  • Total Ads On All Channels: 4

  • Total Engagements: 12,036

  • Total People Reached/Impressions: 292,120

  • Landing page with SEO.

  • Average Cost-Per-Click: $.25

  • Total Spend: $3,040.99