Political Digital Ad Campaign
Our Client
Scope
- Develop voter social campaign strategy and messaging for the first-time #PowerInYourVote Movement targeting the Black people of Tarrant County, and the DFW metroplex to increase Black voters in the #2020Election. Utilizing multiple social media platforms and electronic messaging, we will empower and inspire all Blacks in Tarrant County to vote and then educate them about where, how and why. We will dismantle people’s skepticism around voting and whether their votes will have an impact. #PowerInYourVOTE will speak to the individual and the broader Black community in the DFW metroplex.
Strategies Implemented
- Increased Engagement, Website Visitors, Awareness.
- Created Political Ad Campaign, Paid & Non-Paid Social Media Campaign Management
Impact
Total Ads On All Channels: 4
Total Engagements: 12,036
Total People Reached/Impressions: 292,120
Landing page with SEO.
Average Cost-Per-Click: $.25
Total Spend: $3,040.99