Political Digital Ad Campaign

Scope 

• Develop voter social campaign strategy and messaging for the first-time #PowerInYourVote Movement targeting the Black people of Tarrant County and the DFW metroplex to increase Black voters in the #2020Election. Utilizing multiple social media platforms and electronic messaging, we will empower and inspire all Blacks in Tarrant County to vote and then educate them about where, how, and why. We will dismantle people’s skepticism around voting and whether their votes will have an impact. #PowerInYourVOTE will speak to the individual and the broader Black community in the DFW metroplex.