EJP partnered with The Connective Agency as the PR, digital marketing, and multicultural comms sub-contractor agency for clients DHA and the Opportunity Rising Foundation.
EJP helped DHA strategically communicate with its diverse audiences on social and traditional media. We tailored our tactics and messages based on age, race, ethnicity, income, and geography. Additionally, EJP conducted nine media and message training sessions for all DHA executives and board members.
It was rewarding to work alongside the @theconnectiveagency as they led the rebrand and internal comms efforts – transforming Dallas Housing Authority into “DHA” and their foundation into “Opportunity Rising Foundation.”
Media strategies (general market and multicultural) for proactive and reactive public and government awareness.