Branding & MarComm

Our Client

Scope: 

  • EJP partnered with The Connective Agency as the PR, digital marketing, and multicultural comms sub-contractor agency for clients DHA and the Opportunity Rising Foundation.
  • EJP helped DHA strategically communicate with its diverse audiences on social and traditional media. We tailored our tactics and messages based on age, race, ethnicity, income, and geography. Additionally, EJP conducted nine media and message training sessions for all DHA executives and board members.
  • It was rewarding to work alongside the @theconnectiveagency as they led the rebrand and internal comms efforts – transforming Dallas Housing Authority into “DHA” and their foundation into “Opportunity Rising Foundation.” 

Strategies Implemented:

  • Media strategies (general market and multicultural) for proactive and reactive public and government awareness. 
  • Social media strategy to launch all of the DHA and Opportunity Rising social media channels 
  • Co-managed issues comms strategy, which included addressing resident complaints to the media.
  • Conducted media and message training for all executives and board members. 
  • Acted as the multicultural & local African-American market expert. 

Impact:

  • EJP garnered over 2,000,100 media impressions from the top DFW general market and multicultural media. 
  • Launched the current DHA and Opportunity Rising social media channels on Facebook, Twitter, and Instagram. 
  • Conducted ten in-person media training sessions for DHA’s leadership, Board members, President of the Board, and 2019 Dallas Mayoral candidate.)